The pharmaceutical industry, since long, has tried to woo the doctors by providing them free samples of their medicines or organizing dinners or trips for them.  The purpose of such activities is not only the marketing of the products of the firms under the industry but also to make the consumers aware of the available options.  However, beyond this promotion of its products; companies in the pharmaceutical industry might also want to brand themselves as socially conscious company.  Dr. Meena Shah’s programmes for pharmaceutical companies serve both purposes of the organizations.  Dr. Shah associates with various companies in the industry and organizes programmes on health and wellness for the doctors.  Such programmes could also be made open for general public.  Such programmes enhance the reputation of the company as also provide it with a platform to confront its target group and talk to them about its new products.

Food and Beverage industry, on the other hand, finds itself confronting a slightly different problem.  With the change in the socio economic structure and the increased awareness about health risks; many people are now turning away from junk food.  While various companies have tried to tackle this problem by launching new diet products; the popularity that they have garnered is not encouraging given the apprehensions among people about the health risks of such products.  Dr. Meena Shah, in the past, has organized various programmes and other activities to successfully promote these health products of the companies.  Through the use of print media as well as direct interaction with the prospective customers; she has been able to explain the advantages of consuming those products as also their usage, in case they are not the final consumption product.  Dr. Shah also organizes various health related workshops and programmes under the banner of the food & beverage companies that she is working with as a part of their Corporate Social Responsibility activity.

Industry Solutions Offerings

• Pharma
• F & B

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