For Corporates:
With the escalated understanding of economics and ways to manage one’s finance; there has been an increased focus of the companies on bloating their wealth coffers through the use of various investment modes. However, the area where most companies are faltering is the area of Investment in health. Let’s take a simple math: Most investment avenues today provide a return of somewhere between 6 to 12%. However, the same companies lose more than 15% due to absenteeism and lack of motivation of the employees because of poor health caused by unhealthy lifestyle and over reliance on junk food in today’s world. Under such a scenario, it becomes worthwhile to consider an investment in this component too and its returns are for everyone to see.
Dr. Meena Shah is one of the propagators of such investment in health. Through the use of various creative models; she reaches out to the employees of the company and gives them tips on various things relating to their health. While reaching out to the employees directly and talking to them about a range of health topics is one of the conventional ways she follows, she is not short of other unconventional ways either. She has worked with various companies in improving health of the employees through the use of company intranet through which critical information on health and diet could be disseminated to the entire staff of the company. She, along with her team of able faculty members, conducts programs for the canteen staff of the premises of the organization to help them encompass healthy eating in their regular menu.
Corporate Health Wellness Training Offerings:
For Industries
The pharmaceutical industry, since long, has tried to woo the doctors by providing them free samples of their medicines or organizing dinners or trips for them. The purpose of such activities is not only the marketing of the products of the firms under the industry but also to make the consumers aware of the available options. However, beyond this promotion of its products; companies in the pharmaceutical industry might also want to brand themselves as socially conscious company. Dr. Meena Shah’s programs for pharmaceutical companies serve both purposes of the organizations. Dr. Shah associates with various companies in the industry and organizes programmes on health and wellness for the doctors. Such programmes could also be made open for general public. Such programmes enhance the reputation of the company as also provide it with a platform to confront its target group and talk to them about its new products.
Food and Beverage industry, on the other hand, finds itself confronting a slightly different problem. With the change in the socio economic structure and the increased awareness about health risks; many people are now turning away from junk food. While various companies have tried to tackle this problem by launching new diet products; the popularity that they have garnered is not encouraging given the apprehensions among people about the health risks of such products. Dr. Meena Shah, in the past, has organized various programmes and other activities to successfully promote these health products of the companies. Through the use of print media as well as direct interaction with the prospective customers; she has been able to explain the advantages of consuming those products as also their usage, in case they are not the final consumption product. Dr. Shah also organizes various health related workshops and programmes under the banner of the food & beverage companies that she is working with as a part of their Corporate Social Responsibility activity.
Industry Solution Offerings:
|
Solutions
